On Thursday evening, while unconfirmed reports spread regarding a shooting at Brown University, the network's Kaitlan Collins posted on social media, highlighting the uncertainty and directing people to her channel's 9pm newscast.
Although the network is hardly a flawless news source, her message resonated for a lot of people. It remains one of the outlets where there exists fact-based and generally trustworthy reporting – notably during crises such as the one unfolding near a New Hampshire storage facility.
An Uncertain State Amid a High-Stakes Struggle
But the news network, now four and a half decades old, finds itself in a precarious position as two huge media corporations battle over ownership of its corporate owner, Warner Bros Discovery.
No matter the result, the destiny of CNN has turned into a high-risk game of corporate ownership, instead of as a question of what benefits the news-consuming public.
“This is yet another example of the fundamental flaws with origins in many years of regulatory actions,” noted Victor Pickard, author of “Democracy Without Journalism?” and a professor of media policy at the Penn.
The speculation about which company will control Warner Bros Discovery – is it going to be Netflix or Paramount Skydance? – fails to grasp a more important point.
“It is often framed as a financial tale with powerful individuals as the central actors, but there is hardly any discussion of the public interest,” Pickard explained.
A Further Factor: The Former President
The CNN scenario is further muddied by Donald Trump’s views about a network he has long portrayed as perhaps his main “fake news” foe.
Remember the shouts of “CNN sucks!” at the president’s rallies, his administration’s punitive suspension of reporter Jim Acosta’s press credentials, or his sparring with Collins in press briefings.
Trump now claims that CNN needs new ownership. This can be interpreted as ownership that will protect him from negative coverage and examination. That is part of why he seems to come down on the side of Paramount Skydance, which has made a aggressive takeover attempt.
Trump has reason to favor that suitor more. For one thing, it is led by David Ellison, son of the ally of Trump Larry Ellison, one of the world’s richest people.
The company, owner of CBS News, also recently placed the conservative Bari Weiss, known for her “anti-woke” beliefs, as the editor-in-chief of that venerable news network.
A Future of Further Uncertainty
Significantly, if Netflix is successful, CNN and other cable outlets would first be carved out into a standalone company. That would be a welcome development to many at the network, but it’s not exactly a guarantee of stability. That setup could pave the way for CNN for a future sale. There is no finish line.
If you ask Timothy Wu, much of this is against the law, anyway. The well-known analyst of big tech’s dominance wrote recently that anti-trust laws should disallow both deals.
“Each proposed deal would be harmful to the country, and both should be contested by regulators,” Wu argued.
The Fundamental Problem and a Way Ahead
Regardless of the resolution in this situation, the larger issue remains.
“What we have now is a highly system hostile to democracy, but we shouldn’t give in to the belief that change is impossible,” Pickard said. Government actions – from the 1930s and 1940s – helped to create this overly commercial monster, and revised policy decisions can fix it.
Will that happen in an era where the Federal Communications Commission chair refuses to acknowledge that the agency is independent? Change is a distant prospect now, but that should not imply it will be impossible forever.
Initiatives that support independent news organizations, bolster local journalism, finance public media, and prevent the concentration of media power in very few hands are not only possible – they are necessary for a healthy democracy.
When it comes to media ownership, size does not equal quality. And news organizations such as CNN must not be pawns in the latest merger game.